The Apple iPod Touch and the Apple iPhone will all but destroy traditional publishing. It is already very sick. The days of the major sales when you would print a million of a book and know you would be OK are now well over.
At this time Facebook became a phenomenon. Almost all the circles knew facebook and felt his benefit.
Websites, social media, e-mail marketing, and mobile marketing are great ways for authors to promote their work. An even better way is by using the power of video. If you had the option either to listen to an audio of your favorite author, singer, or motivational speaker, or read text or watch them on video, which would you choose? I'm willing to bet that most of you chose the video over text or audio.
I have never belonged to a book club. Never thought about starting a book club or joining one. Whenever people in the past have mentioned participating in a book club to me, I would respond as if they had confided they were advanced Operating Thetans in the Church of Scientology. With just enough interest to be polite, but not enough to encourage them to share more. What consenting adults do in their private time is no concern of mine. Just don't try to recruit me into your freaky group scene.
LinkedIn may seem at first glance not to be a top choice for online book marketing - after all, it is a professional networking site that recruiters find particularly fruitful. Yet LinkedIn actually offers numerous opportunities for book authors.
I just attended a short seminar about using social media to improve sales. While the overview was informative, it was also a bit overwhelming. Maybe my response was generational, but I'm a "seasoned citizen" and prefer to speak to people face-to-face, not electronically.
The "Doing It on Their Own: Self-publishing Authors Find Success" panel at the Digital Book World conference January 25 was one of the most enthusiastic session of the show. It featured Bella Andre and Elle Lothlorien, both successful self-published authors, as well as Bob Mayer of Who Dares Wins Publishing and Tony Van Veen, CEO of BookBaby.
A press release-also called a media or news release-is simply an announcement that is distributed to the media. It is emailed, faxed or mailed to assignment editors at newspapers, magazines, and TV/radio stations to notify them about your company, its products/services or other important news.
As the publishing industry wrapped up four days of digital talk at its annual national convention, Amazon.com's Kindle was seen as the clear, if not dominant, player in the growing e-market; Barnes & Noble's Nook was considered a pleasant surprise and Apple's iPad an underachiever.
Here are a few ideas on what you can write about when you Twitter. If you can't figure out what to tweet, start using ideas from this list. I'm now adding new ways at the end of this report. That way people who have already read this page once can follow the new ways I add.
Social media is a free way for authors to promote their platform and their books.
Here are a few ways Authors can use social media to sell books:
Greetings from contemporary fiction author, Deborah Vogts.We all know the story of the little engine who didn't think he could make it up the giant hill. That's sometimes how I felt this past year when I considered everything involved in marketing my debut book release with Zondervan.
