So, do you think every Christian needs to read your book? If you do, let us stop for a moment and get real. If you think your book is going to end up in WalMart, on Oprah, and on the NY Times Bestseller List...really, I hate to rain on your parade, but you really are setting yourself up for a lot of disappointment. It will help from the start to have realistic expectations and recognize clearly who your real market is. You must ask your self these defining questions...who, what and where? Then you must prove the why.
On March 18th, in response to the Publishing Perspectives story "Digital Case Study: Publishers' Online Marketing in Spain," Editor-in-Chief Ed Nawotka posed a discussion question asking if readers cared about publisher branding.
Millions of people visit Facebook every day, making it one of the best
viral marketing opportunities for authors online. It's easy to set up
and maintain pages specifically for your book, you can find lots of
traffic for your blog or web site, and it's free, at least for now.
(I've heard they're thinking about charging.) Plus, Facebook pages get
ranked in search engine results, making it an ideal tool to add to your
book marketing strategy.
There are some who say that for every critical book review you need
seven good ones to counter it. For others, there's no such thing as bad
publicity. Although the manufacturers of a certain motor car may
disagree with that statement, for authors and novelists, any publicity
is better than none. With the book market flooded with the latest
celebrity story, and Print On Demand making new authors every day, the
competition for a few column inches has never been stiffer.
If you have just written a new eBook and you have a killer sales page
all ready, the next step is to get the word out about your book. This
might prove harder than you first thought since the Internet is
actually a large place. It can be difficult to get seen out there in
Cyberspace and if you want people to buy your book, people need to know
about it.
You've probably been told that it can be very difficult to earn a full-time living as an author. However, thanks to the many opportunities now available because of the Internet, that's all changing. It has become much easier for authors to reach a broader audience with their books and develop creative ways of earning an income from their writing.
A website is your chance to make a first impression with readers. It's design, readability, and ease of use is a reflection of both you and your book. When done well, an effective website can do wonders for an author's career. Whereas a poorly crafted website can result in lost sales and missed opportunities. Here are some of the top mistakes that you should avoid:
Authors can contact a bookstore's community relations manager to schedule book signings. To get the most mileage out of the event and to make sure that the signings are scheduled on the best dates and at the best times, authors should meet with the manager and review their book's recent marketing events. This includes activities like radio and television interviews, newspaper and newsletter write-ups and highly trafficked blog entries. Work with the bookstore manager to schedule the signings around a flurry of marketing and promotion events.
Many authors, lacking the proper training, or representation, do not possess the tools to promote their work properly. It is for this reason, among others, that those who wish to be able to get into venues to sell their work are not able to.
