These days, having an Internet presence is a must; there is no choice in the matter, especially if you're looking for ways to promote your literary wares.
What I'd like to do with this commentary is discuss various social media platforms and tools you can use to promote your work, and then ask you what you use and their effectiveness. The more we talk and share, the more we all can be successful in our literary endeavors.
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BLOGS
Just about everyone has a blog today. They are free, and they allow any and everyone with an Internet connection the opportunity to have a voice along the Information Superhighway. Two of the most popular platforms for blogs are WordPress and Blogger. You can go free with them, or you can, as I have done, bought domains and use the WP platform to develop my sites/blogs.
Whatever platform you use for blogs, you want to be mindful how you use the blog. You don't want to just provide a dumping spot for text for people to read. Blogs allow you to interact with your audience, and you need to be mindful of that component so that you can develop content that not only keeps your blog "sticky" (return to that particular website or hold their attention and get them to spend longer periods of time at that site), but also keeps your reader wanting to develop a relationship with the content via responses/comments and conversation with you and/or other blog readers.
Author, editor, educator Shōn Bacon aka ChickLitGurrl™
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