Attempting to market your book on the Internet without any guidance is like attempting to become a master chef after one cooking class. However, with a little guidance and a little practice, anyone can get started marketing their book online.
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We know it can be difficult to market your self-published book online by yourself, so we created this reference guide of resources, helpful Web sites and other tips to make your marketing efforts a little smoother.
1. Buy a domain name for your Web site. Even if you aren't quite ready to build a Web site, buying the domain means no one else can buy it before you. Providers such as godaddy.com allow you to buy a domain name for as low as $10.99 per year. Your book title or your name (provided neither is too long or hard to spell) are good domain names.
2. If you don't already have a blog, start one. Using a platform such as WordPress will give you a professional and easy to maintain blog. If you're unsure of what to write about on your blog, start by reading the blogs of other authors to see what they blog about. Your blog can also become a place where you talk about your book, share excerpts, announce upcoming events and give special offers to your blog readers. The best way to spread the news about your blog is to start commenting on other people's blogs and linking to blogs from your blog. If starting a blog or setting up any kind of social media overwhelms you, check out the Social Media Prep service that CrossBooks offers.
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