Create Your Own Local Publishing Company, by Jeff McRitchie

Finding a Niche:

Just like with any business, the key to being successful in publishing may well be to zero in on a specific niche. If you are fortunate, you will be able to find a niche that resides within your areas of interest. When it comes to finding a niche in publishing, the idea is to fill a need. If, for instance, you have a burgeoning tourist industry in your area, but you feel there is a lack of guide books or similar informational material, you can start to strategize ways that you can fill that need.

To find success as a small publisher, you don't just want to fill the need, however, you want to fill it as thoroughly as possible, and to put out quality products and content. Another big part of this success will be doing a little bit of research to make sure that your audience is large enough to potentially give you enough sales to turn a profit in your business.