May 2010 Archives

It makes no difference what religion or spirituality essence you select, but writing a life story for the religious or inspirational markets is in demand and expanding its need for sharing life story experience in the form of books, stories, or featured articles and columns. 
Assuming you want to increase your blog traffic, there are certain mistakes you must avoid to be successful. If you commit these mistakes, your traffic will never gain momentum. Worse, it may plateau or begin to decrease.
What does public relations (PR) have to do with your and your business? It deserves to be more than just an afterthought. It should be an integral part of your business and has quite a bit to do with how your prospective customers perceive you and your products. Also, it is a way for you to practice your messaging in order to see which messages or concepts resonate with the media and ultimately with your customers.
With so many different companies jumping on the e-reader bandwagon, it might seem as if Amazon (AMZN) will have to share its dominant digital market space with fellow behemoths like Apple (AAPL), Google (GOOG), and Barnes & Noble (BKS). But anyone who thought the online retailer might not be keeping up on the device front is missing crucial elements of Amazon's long-term strategy. The company has bigger plans in store, and the most recent moves might qualify as "game-changing," that over-used but still meaningful expression.
An effective tool when trying to create some buzz for your book is what is known as a book trailer. Thee are fairly new things, having only popped up in the last couple of years or so, but they are steadily gaining in popularity. So, if you haven't heard of them yet, you soon will.
Even though books are being sold in all types of retail outlets, bookstores are still an essential part of the book marketing strategy of new authors. There are an estimated 63,000 new titles released each year in the market. And there are also backlist titles still vying for shelf space. Books are sold in mass merchandise stores, grocery stores, toy stores, sporting goods stores and other places. However, over 50% of books are still sold in bookstores, making it essential to get your books on bookstore shelves.
It seems that almost every person I meet has either written a book, is thinking of writing a book, or has been told by someone that they should write a book. While I am not technically a first time author, it's been so long since the last one that I don't think it should count against me. Certainly very few people can remember that business book published way back in 1989.
If you have a book, it's probable that you want to sell books online. But, do you know the best promotional techniques? Let me explain how I answer that question.

A Season for Writing, by April Boyer

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Is writing still right for you? Certainly every one of us has asked that question.

Recently, I read words that caused me pause. Words that were meant as encouragement and motivation, strong words that bit to the core. Is there a time to re-evaluate? If God works in His own season, can the season for writing pass?
Selling a product within a specific market niche can be a financially rewarding exercise. Niche marketing is on the rise, as savvy marketers recognize the lucrative opportunity presented by smaller, underserved markets. However, in order to successfully exploit its power, one must possess and understand the two keys to successful niche marketing.
To get started on your Ebook publishing business, the ideal time would be getting everything set up as fast as in one weekend. This can be achieved as long as you establish and write down your goal of how much money you want to make out of your Ebook business. This will surely motivate you and get you going on preparing all the necessary data and resources to launch your project as soon as possible.
Kevin Sivils is an experienced self-publishing author. He's used both CreateSpace and other print on demand companies, so he has a basis for comparison. Primarily he uses his books to promote and support his main work as a basketball coach and trainer. There are many advantages to self-publishing for authors. The amount they make per book can be higher (and they set their own prices, so they can control this, though they also have to consider the constraint of how much the market is willing to pay).

A Faithful Writer, by Jacki McGuyer

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Now here's a new fresh subject. Well-not really, there are maybe a thousand or so articles in the past year alone on Faith. Is this a fresh new approach? Probably not, but it occurred to me that if, from time to time, I question the depth of my faith, then so do other Christian writers.
If you can talk you can write. If you can write you can create an eBook. In this article we look at ebook marketing and how creating your own ebook marketing strategy can be a great way for you to increase your business.
Today there are more options than ever before for getting your book published. Here are four ways that you can get your book published:
Does anyone list books on Amazon, Alibris or Abebooks?  How are your sales?  I'm sure with this economy we are in they are a little slower than usual.  Would you like to have the potential to increase your sales, gain some additional exposure for your listings, gain visibility for your brand and get some much needed additional traffic to your own website?  You need to try selling books on multiple marketplaces. 
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Bonnie Hopkins is a retired Community Relations Consultant who resides in Houston, Texas. She is a graduate of Arkansas A.M.&N. College, Pine Bluff, Arkansas (which has since become the University of Arkansas at Pine Bluff). In addition to writing, her time is spent with family/friends, volunteer work, reading, travel, and as needed, God ordained rest, relaxation and restoration.

A TESTIMONY OF GOD'S FAITHFULNESS

My heart is filled with praise as I consider the amazing grace God has extended, and the wondrous way He has worked in my life.

Unlike many authors whose entire lives have been engrossed in their desire to write, I can honestly say that God had to use other ways to birth that desire in me, because the thought of writing any kind of book never occurred to me. "I can do all things through Him who gives me strength." Philippians 4:13.

PROFESSIONAL EXPERIENCE  
Dr. Evans has served as an associate evangelist with the Grand Old Gospel Fellowship in Philadelphia, Pennsylvania. He helped organize and served as Vice President of Urban Evangelical Mission, a national evangelistic and church planting organization, and served as an associate professor in the Pastoral Ministries Department of Dallas Theological Seminary in the areas of evangelism, homiletics, and black church studies. He also served as chaplain for the NFL's Dallas Cowboys and presently serves as chaplain for the NBA's Dallas Mavericks.
Credibility. If your book is important, it should be available at the world's biggest book store.

Visibility. People (including members of the media) will find your book and learn about you through your appearance on Amazon. (That's how I got into Woman's Day magazine.)
Statistically, book sales in book stores are down. As more and more people shop on the Internet, book store sales will continue to drop. There will always be people, though, who love visiting their favorite book store and browsing the shelves for a new find. These are the people you want to sell your book to!
10. Authors say God revealed to them in a dream that their manuscripts are perfect just the way they are.
With successful self publishing on the rise, there has never been a better time to enter the Christian book market. From personal stories and testimonies, to self help and personal development, to spiritual growth and motivation, there is room at the table for all authors. Yet many Christian authors fail to capitalize on the countless opportunities available. All too often, they are blind to revenue streams or PR possibilities staring them right in the face. And while the process can be overwhelming, you don't have to restrict your own book sales if you avoid the following faux pas. Put this information to good use and you will see tremendous results for years to come.
Social Media has a stronger impact to books than the movable type had, launched six centuries ago. Social Media makes information producible, accessible and spreads it easily, quickly and without barriers of entry. Is Social Media the paradigm shift which will the publishing industry alive? In any case changes will come. Big changes.
Authors looking to find a new or bigger audience are using online eBooks more and more to market their work. They are often distributed at no charge by the author.
Are you an author who have books ready for marketing? Have you ever considered marketing them via video book marketing? If you don't know what it is, if this is the first time you have heard about it, then this is your chance to discover its many benefits. Go ahead and read this article for a brief introduction on the overall experience.
In the past 15 months, we've had 10 books on the bestseller list. When I say "bestseller" I mean major lists: New York Times, Wall Street Journal, et al. Still, even after numerous books and a variety of lists, the "list" itself still confounded me, so I decided to do a little research to find out what it really takes to hit a list.
You may have never considered self-publishing as an option for your book or even considered publishing at all for your work. Publishing a book is extremely effective in broadcasting your message, ministry, or organization. A book gives you the ability to thoroughly inform, educate, and inspire your audience on what you are teaching. A book also adds another very lucrative stream of income to your organization that will enhance your existing ones.
Attempting to market your book on the Internet without any guidance is like attempting to become a master chef after one cooking class. However, with a little guidance and a little practice, anyone can get started marketing their book online.

Dreams

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"When your memories exceed your dreams, the end is near."
Twitter is a great tool for extending your influence. You can engage your "tribe" in real time, offering leadership and assistance in a way that would have been impossible just a couple of years ago.
Brothers and Sisters,

I've been reading your words about throwing in the towel, frustrations over writing, success, mentoring, etc. We're pulled in so many directions as writers and sometimes as would-be marketers or mentors. 
In 1959 an American schoolgirl wrote to C. S. Lewis asking him for advice on the craft of writing. He sent her a list of eight rules, and I add my own editorial comments to each of them.
Back in the day any writer could send his or her manuscript to a publisher and expect it to be read and either accepted or rejected in just a month or two. Direct submissions by authors were called "over the transom" submissions because many old-time publishing company offices had a window over their office door and authors could deliver their manuscript through that portal after hours.
Getting into the publishing business to fill local needs can be a great way to make a living. Here are a few tips to get you started.

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