So, do you think every Christian needs to read your book? If you do, let us stop for a moment and get real. If you think your book is going to end up in WalMart, on Oprah, and on the NY Times Bestseller List...really, I hate to rain on your parade, but you really are setting yourself up for a lot of disappointment. It will help from the start to have realistic expectations and recognize clearly who your real market is. You must ask your self these defining questions...who, what and where? Then you must prove the why.
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If you cannot narrow down your who into a specific people group, the narrower the better, the more difficult you will find marketing and promoting your book.
WHO?
If your who is all Christian, all women, all men, or all teens, then we've got a problem. Your goal should be to target your message to a more specific people group, like:
Source: EzineArticles.com
Athena Dean, founder of WinePress Publishing and three-time self-published author, has coached hundreds of authors through the daunting task of book production and promotion. Over the last 17 years she has helped bring the degree of credibility for self-published works up to the high level of acceptance in the industry it enjoys today. Athena functions as Acquisitions Manager for WinePress Publishing Group http://www.winepressgroup.com and is currently the President of the Northwest Christian Writers' Association http://www.nwchristianwriters.org. Check out her You Can Do It - Promote and Market Your Self Published Book Blog at http://athenadean.authorweblog.com.
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