Marketing is changing. Whether you buy into the 2.0 hoopla or not how you market your business to consumers is changing, and consumers are driving that change. Customers are not content to accept broadcast or interruption marketing anymore. They want direct access and interaction with your business.
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Creating a mobile or social media marketing strategy can be exactly the tipping point your business needs in 2009. Consumers are increasingly mobile and socially connected. Consumers are constantly connected with friends, family, and community--make sure that is how you connect too.
Mobile Marketing
The cell phone is the average American's constant companion. So much so it seems more likely to walk out of the house without your pants than your mobile phone.
In fact a growing number of consumers are abandoning their home and office phone for a mobile only lifestyle. This is a great opportunity for creative mobile marketing strategies.
John Edwards used mobile marketing at political rallies you capture opt-in text messaging numbers. He would hold up his mobile phone and ask everyone to text a specific number to sign-up for campaign updates. That is just one of many emerging mobile marketing concepts engaging consumers:
* Sports networks are using it to update you on your favorite team
* T-shirt and bumper stickers are displaying text codes for promos
* Realtors are using it on For Sale Signs
* Cable news networks are using it to take real-time surveys and polls
Getting in the mobile marketing game is critical to your business, regardless of the size.
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