Making Sure Your Book Gets Read, Referred, Talked About, and Bought More! How many best sellers have you ever read that were dry, boring, or uninspired? Not many, I'd wager. Write an interesting, compelling book, and you'll be ahead of the pack out of the gate.
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Sure, some people are inherently gifted when it comes to wordsmithing, but anyone can improve their skills by following a few simple guidelines. And remember what's at stake - nothing less than the success of your book.
The suggestions that follow are all about making your writing more clear, concise, conversational, coherent, and compelling - all of which, incidentally, is about considering your audience.
Write like you talk (at your best...)
I keep this rule front and center when I write, which is probably why my books have earned such high marks for their readability. For some inexplicable reason, many verbally articulate people often seem to be taken over by some alien power that compels them to adopt an awkward, stilted, wooden tone when it comes to writing.
When people read anything, I say there's a voice in their mind narrating those words to them. As such, read everything you write out loud, and make sure it has an engaging, conversational tone (within reason, depending on the subject matter). If it doesn't, work on it until it does. And don't be afraid to use plenty of contractions; they'll make your copy infinitely lighter and more conversational. It's true. You'll see.
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