Setting Goals for Your Writing Career, by Lee Masterson

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"By failing to plan, you are planning to fail" - Ben Franklin

True success - in every field - begins with a plan. I do not mean the plan to actually WRITE your book. That step forms only a portion of the total process required in creating publishing success. I mean the plan to get your book to the stage where you originally imagined you wanted it to reach. 
Goals and plans are important for almost every aspect of your life. Your writing career should be no different.

The problem with goals is that many of the best plans fall by the wayside. People get distracted, better plans are made, easier plans are found or circumstances change.

The simple truth is, if you want to succeed, you should devise a plan that suits you and stick to it. You can always revise a plan as you go, or add to it or amend it, but as long as you stick to your basic plan, you will reach your goal.

Your plan should be a blueprint of your goals and desires and should contain several realistic steps required to help you to achieve the end result.

So, the first step in creating your goals should be: know your end result.

The 'end result' is not the point where you stop selling books, or quit writing books. It is simply being able to pinpoint where the desired outcome of your efforts should be. 
Imagine ordering a plane ticket without an end destination in mind. The booking officer will need to know where you want to go before the necessary steps can be taken to get you there.

By recognizing the desired outcome of your goal, you can begin to put in place the necessary steps that will help to create the desired effect. 

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