This article will provide you with easy, free, and cheap book marketing, promotion and publicity tips to get you headed in the right direction fast. You can have the best book in the world, but if no one knows about it, no one will buy it; publicity, promotion, marketing and a focus on selling more books should now be a big part of your daily life. Self publishers need to have a good marketing plan to sell books and should be written prior to writing your book and in place a year prior to publishing your book.
|
|
Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many. Make sure your press release spells out the 'who, what, where, when, and why.' Send out the same press release to the editor of your local daily newspaper every week until you are called for an interview or are written up.
Using press releases can be a very effective marketing tool if used properly. Using press releases for marketing or promoting your book or book's website has become increasingly popular as publishers discover the powerful benefits of using press releases. Send out at least 10 press releases to the print and broadcast media in your area every month.
Learning to write and use powerful optimized press releases can often drive tons of traffic to your website while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords. Invest in press release submitting software and set aside time every week to send out a press release online to the press directories.
Submit articles to online article directories that focus on your book's topic to drive customers to your website. If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way. Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book.
Leave a comment