These days one of the answers to the question "What should I do to market my book?" is all too often "Go forth and blog."
But blogging isn't right for every author. A blog can go far in marketing your books if you're a nonfiction author with a platform. Think Arianna Huffington. She writes about American politics and her website, The Huffington Post, is about American politics.
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A blog can work well if you're a fiction writer with a strong voice and an entertaining style and you want to invest the time in blogging. Two fine examples are Jennifer Weiner (jenniferweiner.blogspot.com) and Neil Gaiman (journal.neilgaiman.com). But keep in mind they've both been at it for more than six years.
What's great about a blog is that when it's working, it offers a captive audience every time you have a new book out. And it's very easy to mirror the blog in various destinations to expand your reach. Update your main blog and--if you've set it up correctly--your Facebook page and Amazon.com plog will be instantly updated, too.
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