Targeting a niche audience is always much easier than targeting a much broader audience.
You're competing against fewer people for attention. You can plan a publicity campaign much more easily because niched newspapers, magazines, TV shows and blogs have smaller audiences. And you're not trying to be all things to all people.
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Here are several suggestions on how to find the niche audiences you're trying to attract for your product or service:
-Ask a question on LinkedIn. For example, I would ask, "Can someone recommend the best print newsletters, ezines, blogs, discussion forums and websites that target people who want to promote a product, service, cause or issue?" The LinkedIn community responds quickly, and many LinkedIn users provide thoughtful and very helpful answers.
-Ask the same question on Facebook and Twitter. The more friends and followers you have, the more responses you're likely to get.
-Search at Technorati. This search engine will let you know which bloggers are discussing your topic.
-Create Google Alerts for your topics. You can read more about how to use Google Alerts and how to Google reporters, bloggers before pitching. (Also see Let bloggers create publicity for you.)
-Search for electronic newsletters. New-List.com lists almost 9,000 ezines.
Now, go find your niche.
Joan Stewart's free publicity campaign started at age 10 when her hometown newspaper wrote a story about a blue ribbon she won for a 4-H sewing project at the Ohio State Fair. From then on, she was hooked on publicity. Today, Joan teaches Publicity Hounds how to catch the attention of frazzled news directors, busy reporters and grumpy editors. In fact, she worked as a grumpy editor at three daily newspapers and The Business Journal in Milwaukee, Wisconsin. As a media relations consultant and professional speaker, she shows people how to use the media to establish their credibility, enhance their reputation, position themselves as experts, sell more products and services, promote a favorite cause or issue, and establish their companies as employers of choice. Her popular electronic newsletter called "The Publicity Hound's Tips of the Week" goes to more than 50,000 subscribers worldwide and includes the best publicity tips and good clean dog jokes (one in each issue) you'll find anywhere. She lives and tries to stay warm in Port Washington, Wisconsin.
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