How do you get journalists to write articles about you? In the past year, I've been featured in over 100 magazines and newspapers worldwide (including many of the biggies, from The New York Times to Fortune Magazine). How do you get that kind of attention for your book or business? Here are my top techniques. (See my special report, www.PublishingGame.com/mediareport.htm for an even deeper look at how to maximize your media attention.)
Sometimes, expert advice comes from where you least expect it. Winnie the Pooh himself will tell you he is a "bear of little brain," but he also has an uncommon, clear-eyed wisdom.
Whenever you write anything, you have a desired message to communicate to a desired audience, whether it's writing an ad to persuade a customer to buy your product or writing a recipe so that others can make and enjoy your best dish.
Every literary agent and agency operates somewhat differently; they may have a different emphasis, style or approach, but all follow a basically similar pattern. Some agencies may specialize in building and managing their clients' careers, while others concentrate on making individual books into giant, blockbuster hits. However, when it comes to selling books, agencies take similar paths.
The Apple iPod Touch and the Apple iPhone will all but destroy traditional publishing. It is already very sick. The days of the major sales when you would print a million of a book and know you would be OK are now well over.
Writing prose is a highly subjective process that is not always confined to the bounds of a fixed set of rules. Before you think about writing prose, try to keep in mind that writing itself, and indeed what you write, is simply an extension of yourself.
The big mistake most people make when trying go get onto "Oprah" is failing to understand that their product, service, cause or issue isn't a perfect match with Oprah's audience.
If you need help with your public relations campaign and you can't do it alone, hiring a publicist or other service provider is often a wise decision.
